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What is digital marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. It's the most traditional of the three types of digital media you pay to leverage an existing channel. Examples include digital display ads, paid search, and native advertising.

Digital advertising spans across channels, including email, display ads, App Store, mobile advertising, SEM, and paid social ads. Learn about the progression of digital advertising and how you can reach larger audiences in real time to drive sales.